Well another rainy weekend here in Sydney has given me some time to update some bits on our website, finish off some books and post their reviews. In the meantime I have been reading Guerilla Social Media Marketing by Jay Conrad Levinson and Shane Gibson to get a handle on all the social networking and technology that is so prolific. At ourbookclub we now have a web page, blog page, Facebook account and Twitter account and somewhere along the lines we also have to read books, watch movies and ultimately go to our day jobs to pay for our passion.
The book is certainly interesting and provides information about not getting too caught up in every piece of social networking software, but instead picking what you think the majority of your target audience will use and go with that, also finding the software that lets you post in one place and replicate in other places, so you are not repeating yourself on the different medias. That sounds good :-)
Also in the book are helpful suggestions on the secret world of search engine optimization. I have been struggling with this for some time. How to come up with the right site title tags, descriptions, page names and text so that those wonderful bots at Google and Bing can find us and make us more accessible to others. We seem to have got it right in some areas but not so in others, so that is an ongoing work in progress.
I am sure when the internet was developed words were mentioned about a paperless office - well we don't have as much paper, but we do spend just as much time online reading, reading and more reading.
Oh well finally now have time to sit down and read an actual book.
Tracy
A blog dedicated to book reviews and affiliated with www.ourbookclub.net.au
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